In Silicon Valley, a Lack of Engineers - NYTimes.com

“Free meals, shuttle buses and stock options are de rigueur. So the game maker Zynga dangles free haircuts and iPads to recruits, who are also told that they can bring their dogs to work. Path, a photo-sharing site, moved its offices so it could offer sweeping views of the San Francisco Bay. At Instagram, another photo-sharing start-up, workers take personal food and drink orders from employees, fill them at Costco and keep the supplies on hand for lunches and snacks.”